profile

Julie Duffy

A major cow-tastrophe

Published 5 months ago • 1 min read

I was scrolling through my email, looking for things to delete, when I saw an email from a business friend.

Out of loyalty, I opened it.

The email was full of great, life-changing information.

Sadly, what she wrote in the FIRST LINE guaranteed that almost no one would read it.

What did she do wrong? And how can you avoid it? I’m glad you asked.

I made you a video to explain, so that your emails won’t end up unread and in the trash.

(it will also explain why there’s a cow in the title of this email)

Watch it now It’s only 4:30 minutes long

Let's begin,

Julie

Julie Duffy

Tell Stories. Be Human. Sell Stuff.

Writer Julie Duffy trains email marketers and entrepreneurs in storytelling secrets from the world of fiction and film, so you can create marketing emails and scripts that connect with your audience, week after week, even if you've struggled with writing in the past. Get the Email Marketing Storytelling Guide now.

Read more from Julie Duffy

“How many emails can you write in a day?” The question shouldn’t have surprised me. I’m a creative writer and I help people with email marketing, after all. But I hadn’t really examined my own email-writing practice. So I’m doing the experiment now. How many emails can I write today, on a day I have set aside for batch-writing? I’ll let you know... I know this, though: writing goes much faster when you know what you want to say. If I’m writing a scene for a novel and I don’t know what I want...

5 months ago • 1 min read
Photo by Erik-Jan Leusink on Unsplash

A well-used bike rack outside an unassuming red-brick office building in Hanover, Germany is the only clue that the structure is full of students. Even less obvious is that something strange is going on inside, with Artificial Intelligence…and cats. The building is Hannover’s University of Veterinary Medicine and they’ve been working with researchers in israel to develop a machine learning algorithm to ‘read’ the cat’s facial expressions and assess their level of pain. Any good vet will tell...

5 months ago • 1 min read
Ryan Lee Interview thumbnail

"Be a frigging human being. That's storytelling in a nutshell." I had a blast this week interviewing email marketing legend and fast-talking New Yorker, Ryan Lee. Ryan has spent the past 25 years building (and selling) businesses and through it all he has relied on email to keep his audience close. We talked about how Ryan uses storytelling in his email marketing why he changed his approach recently and how that's working out how he ensures his storytelling is relevant and valuable to his...

6 months ago • 1 min read
Share this post